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Driver Recruitment Social Campaign
Social media content and campaigns focused on attracting qualified CDL drivers.
Project overview
A social media campaign supporting a trucking company’s CDL driver recruitment.
The challenge
The company needed a steady flow of qualified driver applicants, but its social media pages were rarely updated and did not explain what it was like to drive for them.
Our solution
We planned a content calendar featuring routes, equipment, pay structure and driver stories, and set up targeted campaigns directing drivers to a simple application page.
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Services provided
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