A faster, mobile-friendly website with clear quote and carrier-setup paths.
Overview
Project overview
A redesign of a freight brokerage’s website, focused on credibility with shippers and a simpler route for carriers to get set up.
Challenge
The challenge
The existing website was slow on mobile, hard to navigate and did not make it clear how shippers could request a quote or how carriers could join the network.
Solution
Our solution
We restructured the site around two audiences — shippers and carriers — with dedicated pages, clear calls to action, a quote request form, a carrier setup page and on-page SEO foundations.